“I needed something that made me feel like myself again — supported, comfortable, and seen.”
— Lailaa Salaam, FounderFrom diagnosis
to design —
Lailaa’s journey.
After being diagnosed with colon cancer, Lailaa underwent a proctocolectomy — a life-changing surgery that removed her colon and rectum.
Like so many ostomates, she found herself navigating a world that simply wasn’t designed for her new reality. The wraps available were uncomfortable, clinical, and made her feel invisible.
Unable to find what she needed, Lailaa created it. Born from lived experience — not a boardroom — Living Full exists to remind every ostomate that you deserve to feel whole.

